The ‘O’ in the Odisha New Opportunities logo, signifies that Odisha is the bulls-eye destination for Investment. The baseline ‘New Opportunities’ indicates the diverse investment opportunities that the State has to offer across multiple sectors.
Odisha is looking at attracting investments beyond the already well-recognized mineral and natural resources sector. The new identity is a testament of the enduring brand of Odisha to support industrial development as well as prosperity of its people.
The colours red and black are sharply contrasted and bring into prominence the red circle of growth.